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THE PUBLICATION
 

WHOLE LOT 2011 edition. - Cost : - R500. - (including VAT) excluding delivery.

The 2011 Whole Lot directory, (18th edition), has been unprecedented in it's success. This multi purpose directory has for the eighteenth edition extended itself in covering all the bases within in any media structure (features, commercials, documentaries, stills and events) for production in Africa.

This A5 directory, has a comprehensive list of categories from accommodation through to writers, in a uniqely developed 700 page layout.
For a full list of categories - please go to -- 2012 Category List

The directory is divided into the following regions: - Gauteng, Western Cape,
KwaZulu Natal, Africa (Botswana, Cameroon, Cote D'ivoire, Ethiopia,
Ghana, Kenya, Moçambique, Namibia, Nigeria, Tanzania, Togo,
Uganda, Zambia and Zimbabwe) & Information.

The directory has a Information section, that includes, emergency contacts,
awards/ festivals, distance tables, location permits,
trade associations, training schools and more.

NOTE FROM THE PUBLISHING DIRECTOR - BARRY LUCAS
2011 | 2010 | 2009 |2008 |2007 | 2006 | 2005 | 2004 | 2003 | 2002 | 2001 | 2000


WHOLE LOT DIRECTORY 2011

FOREWORD Hello again… Finally, we can take the bottle of bubbly that we have been saving in the vinotèque for 18 years and raise a glass and propose a toast as the Whole Lot Directory comes of age.

To Candace and her dedicated crew, Warren, Meaghan and Veronica. Congratulations on a job well done. To Roman, a big thank you for your friendship and support. The Whole Lot continues to offer an excellent service to the industry and remains an integral marketing asset to any company in Africa. The company remains focussed; our systems are robust and stable, as we constantly strive to deliver information that is relevant and accurate. Our growth prospects going forward are exciting as we look to increase our leverage into the media and entertainment markets. 2011 will see us roll out and implement our online interactive database to serve as a valuable and immediate resource to the industry.

To South Africa and all those involved in the 2010 World Cup™, we salute you on a well-executed plan. More than 309 000 tourists travelled to SA in June/July for the World Cup, spending R3.6 billion. Unfortunately the industry did not see the spike we expected as most global events are orchestrated by international companies who fly-in all the logistical infrastructure. I do believe we learnt and gleaned a great deal of knowledge from the visitors where our equipment was used.

Congratulations to Kim Geldenhuys and Ogilvy Johannesburg for "Selinah", an honest and emotive look at the true effect of HIV through the lens. It won gold in the TV & Cinema Commercial category at the Cannes Lions Advertising festival. It is also the first SA commercial to win the Grand London International Award. Congratulations also goes to Velocity, who came out top at the Loeries Awards, scooping the Grand Prix, three golds, a silver and four bronze "birds".

International long-form features and syndicated productions continue to grace our shores. The Department of Trade & Industry has increased the rebate cap of foreign co-productions that meet the necessary requirements. This is a great incentive to attract bigger co-productions into the service sector. To remain internationally competitive with our strong currency, we must still continue to grow our offering and work in sync as a cohesive unit, in order to maintain our advantage.

The first phase of the Cape Town Film Studios has now been completed. These state of the art studios allow Cape Town to offer, not only location driven destinations but also world-class studios. The first international production has already moved in and is busy with pre-production on a major 3D-feature.

The Whole Lot has again made it a priority with this publication to continue our commitment to our green focus. This publication has been printed on Sappi Triple Green Paper as we continue to reduce our company's carbon footprint. We are once again honoured to have the Cape Town, Gauteng and Durban Film Commissions on our cover. Proudly South Africa™ is displayed on the spine as we promote all that is South Africa.

The Whole Lot is accepted and recognised as a global brand. Thank you to all our advertisers, we trust that you are enjoying the continued benefits of advertising with the directory.

Barry Lucas


WHOLE LOT DIRECTORY 2010

Congratulations to Candace and her specialised crew for their determined focus and passion in creating this 17th edition of The Whole Directory.

This year will see the launch of our interactive website www.wholelot.co.za, which will create a valuable immediate resource to compliment the hard copy directory and keep our subscribers and advertisers engaged and informed about all that is current in our industry

The Whole Lot has once again made it a priority with this publication to continue our commitment to our green focus. The Directory has been printed on Sappi Triple Green Paper consisting of 60% sugar-cane fibre that is chlorine-free and supports sustainable afforestation. This is our continued proactive green contribution to the environment and will help to reduce our company’s carbon footprint.

Our industry will no doubt feel the effect of the current financial meltdown, however our fluctuating Rand will continue to offer value to foreign producers shooting in South Africa. Cape Town has already had a number of commercials that were filmed in and around the city. We are proud to have the Cape Town, Gauteng and Durban Film Commissions once again on our cover. This shows the cooperation and support that the film industry enjoys to successfully orchestrate shoots in anyone of our film-friendly cities.

Our first CGI Animated feature film has just been completed and is due for release later this year. Film has taken on another exciting facet with the emergence of a group of independent guerilla filmmakers that have embraced cheaper picture capture, hybrid and digital solutions that can translate into improved productivity and quicker image accessibility. We need writers and directors to anticipate this new and diverse audience and create compelling and powerful content that will make a good model for distribution.

2010 FIFA World Cup Soccer is without a doubt the biggest international sporting event ever to be hosted in South Africa. The Whole Lot will be printing a special media directory to help facilitate the enormous number of foreign media and television crews that will be visiting our shores. The directory will include technical and logistical support from each match venue, as well as enable producers to draw from a pool of professional actors, performers and crew from a diverse ethnic and multicultural background. We as a country are now in pre-production phase as we prepare for the FIFA Confederations Cup that kicks off in June/July of 2009. This will be a good measure of our industry status for 2010.

The Whole Lot has now been accepted and recognised as a global brand. Thank you to all our advertisers, we trust that you are enjoying the continued benefits of advertising with the directory.
The Whole Lot will continue to embrace all aspects of our growing media industry with confidence, ready to face the exciting challenges that lie ahead.

Barry Lucas


WHOLE LOT DIRECTORY 2009

Congratulations to Candace and her specialised crew for their determined focus and passion in creating this 16th edition of The Whole Directory.

This year will see the launch of our interactive website www.wholelot.co.za, which will create a valuable immediate resource to compliment the hard copy directory and keep our subscribers and advertisers engaged and informed about all that is current in our industry.

The Whole Lot has once again made it a priority with this publication to continue our commitment to our green focus. The Directory has been printed on Sappi Triple Green Paper consisting of 60% sugar-cane fibre that is chlorine-free and supports sustainable afforestation. This is our continued proactive green contribution to the environment and will help to reduce our company’s carbon footprint.

Our industry will no doubt feel the effect of the current financial meltdown, however our fluctuating Rand will continue to offer value to foreign producers shooting in South Africa. Cape Town has already had a number of commercials that were filmed in and around the city. We are proud to have the Cape Town, Gauteng and Durban Film Commissions once again on our cover. This shows the cooperation and support that the film industry enjoys to successfully orchestrate shoots in anyone of our film-friendly cities.

Our first CGI Animated feature film has just been completed and is due for release later this year. Film has taken on another exciting facet with the emergence of a group of independent guerilla filmmakers that have embraced cheaper picture capture, hybrid and digital solutions that can translate into improved productivity and quicker image accessibility. We need writers and directors to anticipate this new and diverse audience and create compelling and powerful content that will make a good model for distribution.

2010 FIFA World Cup Soccer is without a doubt the biggest international sporting event ever to be hosted in South Africa. The Whole Lot will be printing a special media directory to help facilitate the enormous number of foreign media and television crews that will be visiting our shores. The directory will include technical and logistical support from each match venue, as well as enable producers to draw from a pool of professional actors, performers and crew from a diverse ethnic and multicultural background. We as a country are now in pre-production phase as we prepare for the FIFA Confederations Cup that kicks off in June/July of 2009. This will be a good measure of our industry status for 2010.

The Whole Lot has now been accepted and recognised as a global brand. Thank you to all our advertisers, we trust that you are enjoying the continued benefits of advertising with the directory.

The Whole Lot will continue to embrace all aspects of our growing media industry with confidence, ready to face the exciting challenges that lie ahead.

Barry Lucas


WHOLE LOT DIRECTORY 2008

Hello Again.....

This year we celebrate 15 years of successfully publishing the annual Whole Lot Directory. Congratulations to Candace and her dedicated crew for this 15th edition.

This year sees the directory returning to a stylish hardcover design as requested by the industry and our subscribers. A key critical issue for this publication was our green focus. This brought about a close working relationship with our printers to source an environmentally friendly paper that would not compromise the integrity of our print
quality. This resulted in using the Sappi Triple Green Paper consisting of 60% sugar-cane fibre that is chlorine-free and supports sustainable afforestation. This is our proactive green contribution to the environment and will help to reduce our company’s carbon footprint.

We are proud to have the Cape Town, Gauteng and Durban Film Commissions on our cover this year. This shows the cooperation and support that the film industry enjoys to successfully orchestrate shoots in anyone of our film-friendly cities.

In September of last year, the Independent Communications Authority of SA awarded four new broadcast licenses. This was a bold move that will bring about a new and exciting era in local broadcast, resulting in a migration from analogue to digital broadband as well as an internet protocol television service. This platform should be ready for rollout by the 2010 FIFA World Cup. This will see an intensive capital investment programme into the industry, as well as a slate of product commissions for content providers.

Congratulations must go to Moonlighting Film Production Services for winning the ABSA/ Cape Town Regional Chamber of Commerce Award for Exporter of the Year, this was done by beating off stiff competition from exporters both large and small. On the digital post-production front, congratulations must also go to Condor Cape for securing its first international feature visual effects film contract. This proves that our country is a film destination of unparalleled crew, talent and service.

The Whole Lot has now been accepted and recognised as a global brand and we trust that you are enjoying the benefits of advertising with the directory. Thank you to all our
advertisers for your continued support.

The Whole Lot will continue to embrace all aspects of our growing media industry and we are considered “The producers first choice!”.

Barry Lucas


WHOLE LOT DIRECTORY 2007

Welcome to our 2007 edition of the Whole Lot directory.

Congratulations to Candace and her crew, on this our 14th edition.

This year, in keeping with international trends in Production and Post Production, we have introduced icons, indicating the type of services each company specialises in. These are at-a-glance easy keys to explain what the icons denote.

The Whole Lot has been accepted and recognized as a global brand and we trust that you are enjoying the continued benefits of advertising with the directory. Market research shows a 40% increase in filming activity across all sectors. One of the main contributors is the dip in the rand, which has seen a large portion of the Latin American bound shoots returning to shoot in our spectacular locations. This in turn has a positive advantage to all sectors within the infrastructure of our industry.

2006 saw The Whole Lot Directory attending the 53rd International Advertising Festival
in Cannes. “South Africa Exposed” promoted the industry under one banner, showing that we are a co-operative force to be reckoned with and that we have the support of the authorities to successfully orchestrate shoots in our cities. We were proud to have
the Cape Town, Gauteng and Durban film commissions all being represented at the market.

We cannot continue to rely on being a location driven destination if we are to compete
in an international filming arena. I look forward to “Dreamworld” and the planned film studios in Durban coming on stream, this should be sufficient for our industry
requirements in the foreseeable future.

It is fantastic to see South African Films receive such high acclaim at the most prestigious film festivals around the world, celebrating our talent and creativity. As we continue to encourage quality and excellence in developing new talent.

The Whole Lot will continue to embrace all aspects of our growing media industry and
we are considered “The producers first choice!”.

To all our advertisers and subscribers, thank you for your continued support.

To all our advertisers and subscribers, thank you for your continued support.

Barry Lucas


WHOLE LOT DIRECTORY 2006

Hello again

The primary focus of our efforts has always been to deliver an accurate up to date and stylish directory. This year our annual 13th edition has surpassed itself. I would like to thank Candace and the dedicated efforts of her specialised crew, for a job well done! To all our advertisers and subscribers, thank you for your continuos support we have received from all of you, and for making this the premier directory for southern Africa.

As digital broadband and other new technologies turn the media and entertainment world inside out, south Africa continues to generate approximately R1.5 billion in quantitative production film value annually, a figure that will definitely increase as executives and production partnerships make use of tax breaks, international co-production treaties, distribution and exhibition deals, plus the many organizations that now offer an easier synergy for financing.

Film, TV and commercial productions have always been a consistent industry in our country. After 1994 it was foreign commercials that were big growth focus. Commercials have shifted and we have seen a growth in episodic TV and features. I believe this sector will grow as the industry shifts and we are nowhere near the caps of our countries potential.

If we rewind the last couple of years we can look back on a burgeoning slate of hoe-grown films that have all developed into award winning celluiod- "yesterday", "U-Carmen ekhayelitsha," "Zulu love letters", but to name a few. Congratulations to all the ambitiousin dependent visionaries for their perseverance. We now have a great advantage with a reservoir of talent to draw upon, both in front and behind the camera, this will only continue with training and training initiatives.

Liaison amongst governmental agencies must continue and improve, to make legislation and administration easier at regional film office levels, to keep our provinces film and budget friendly. The entertainment industry has the potential to be the highest multipliers of additional spend back into our economy.

I encourage you to cast South Africa in your next production, and experience first hand our countries unparalleled locations, talent, crews, service and incentives.

Thank you for your continued support.

Barry Lucas



WHOLE LOT DIRECTORY 2005

The whole lot is celebrating its twelfth year of publication, clearly establishing itself as a premier directory for southern Africa. Candace and I would like to thank each and every one of you, our advertisers, for making this edition the most comprehensive yet.

2004 has marked the start of a relationship between the industry and government, who have identified the importance of the film industry in generating employment, income and investment opportunities. This recognition has highlighted the necessity for diversification and progress as we redress the imbalances of the past, in order to continue our industry growth. In our quest for the development of the South African industry as a contender on its own, rather than a service provider for foreign countries. Government has put forward a number of supports training distribution and exhibition. Numerous South African films have already been screened and recognized at some of the most prestigious international film festivals around the world.

Possibly the most notable aspect of the past year has been the double-edged sword of the strong Rand. As foreign countries moved towards the last expensive filming destinations, South Africa found itself suddenly less cost effective than before. In global context, we must still strive to offer production value, professionalism and remain internationally competitive and economically viable.

Western cape, Gauteng and Kwa Zulu-natal have opened film offices to accommodate the growth for the quest of new and diverse locations. It is imperative that we market our country as a filming destination for uncomplicated, hospitable service.

It is with confidence, therefore, that we can embrace the changes and challenges or 2005. The year ahead will be filled with new possibilities and refreshing visions, building as ever a stronger and more sustainable future for our industry.

Once again thank you to all our advertisers for their continued support.

Barry Lucas


WHOLE LOT DIRECTORY 2004

This is it! The eleventh edition of the Whole Lot Directory. Candace and I still love what we do and are reminded that this publication would not be possible without your support and all in the business of facilitating the film industry. Each year we try to make the directory more comprehensive and user friendly. We hope that you are finding our new soft cover easier to use.

The endeavors of our local industry to produce features are starting to bear fruit with number of South African stories being shot by homegrown talent. Cape town is spearheading dreamworld, a R426 million sound stage complex, which will finally diversify cape town from location based film destination. This initiative will also bring about new crew training opportunities and a host of ancillary industries, which will also flourish from this project.

Cape Town now boasts two motion picture labs with the refinery coming on stream with their new front-end processor. Condor has also opened its doors in Cape Town with all the latest high-end post equipment. With five rental companies operating we now carry the best camera support systems the world has to offer. This allows South Africa to handle any long format feature or commercial that comes our way. We have seen our currency strengthen over the last year, and in a global context we must still offer production value and professionalism to remain competitive.

Johannesburg and Durban have both opened film offices to accommodate the growth for the quest of new and diverse locations. We should not take a parochial view on this, as it is a sign of healthy growth in our film industry.

Once again I would like to thank all our advertisers for their support.

Barry Lucas


WHOLE LOT DIRECTORY 2003

Ten years on…

Our tenth edition is largely due to the diligence and tenacity of Candace, and the supporting role I have come to fulfill.

The past decade of the Whole Lot has only been made possible by continued support we have received from all of you, our advertisers. Your trust in our ability to produce what is the definite database directory for the industry, has always been our continued inspiration.

I believe that while enduring the local industry's attempt to attract international features, dramas and documentaries to our shores. It is equally important to establish a foundation for creating a solid-slate of more indigenous self-funded films. We need an urgent accurate skill audit and production shortfall. Training centers are essential and must be engaged at all levels if we are to substain the growth of our industry and introduce expertise at integrated level.

On the home front are a number of consortiums at present, looking at world class studio / backlot venues in cape town, this will help encourage an all year round shooting season, and not only make us a location. Kwa Zulu-natal has fast tracked their film office and has embarked on an initiative to attract filmmakers to their amazing locations. The industry has already established rental and production facilies from which to operate.

Barry Lucas


WHOLE LOT DIRECTORY 2002

Hello again

Life in the United States and the western world changed forever on September 11 2001. The images of the highly coordinated terrorist attacks on Manhattan and Washington, transmitted within minutes of their occurrence, to millions around the world, will become a lasting image in popular culture. The war on terrorism is global and in the light of bio-terrorism and other repercussions, it would be premature to predict the ramifications on the South African film and facility industry.

In our new global economy, we need to lobby government and business for tax incentives, similar to those offered in many other countries. Internationally, Ireland, Australia and the UK have recognized the considerable advantages of foreseeing a healthy film industry. It is imperative that the South African government encourages the growth of our film industry. The truth is that free trade does not necessarily equate with fair trade when it comes to attracting international productions.

A new frontier in production of local content needs to be created. This will establish a foundation for creating a solid slate of more indigenous, self-funded films. Feature films are well-crafted, uniquely South African and popularly accessible need to be looked at as a way of promoting our industry internationally.

The dreams we make for ourselves as well as realizing those of others will, I believe, ensure the continued and vibrant life of the entertainment industry in South Africa.

It is also vital that we address training shortfalls, partially in the areas of production and camera work, if we are to sustain the growth of our industry. Training centres where skills can be learnt by film students from all sectors of the population, will contribute towards a more egalitarian resource pool from which to draw our future filmakers.

This ninth year of the Whole Lot directory is the perfect starting point for getting yourself networked into the southern African entertainment industry. The Whole Lot remains the premier research tool for adverting agencies producers and media industry professions. Updated regularly it has become the obvious choice for those seeking a current source of knowledge.

The focus of this years' edition is on the vast and generally diverse variety of locations available in southern Africa. We hope to share with you a glimpse of some of the spectacular and varied panoramas and settings in region and invite you once again to make use of the abundant recourses South Africa has to offer.

Barry Lucas


WHOLE LOT DIRECTORY 2001

The Whole Lot Database is now in its eighth year of service. One of the most interesting aspects of our network is the organic affinity it has adapted. We regularly evaluate the growth, performance and accuracy of our system, which reflects the cynical change and character of the industry that we work in at present.

I believe in having a working database, our true substance also comes from offering a complete service delivery and an understanding of environment that we prosper in. For this reason our strategy is still to continue printing and hard-copy directory. As yet the electronic media cannot deliver to all our broad-based subscribers and users.

While endorsing the local industries attempt to attract international features, dramas and documentaries to our shores. I believe it is equally to establish a foundation for creating a "solid slate" of more indigenous self-funded films. We need an urgent accurate skills audit in order to address and identify our technical and production shortfalls. Training centres are essential and must be engaged at grass roots if we are sustain the growth of our industry and introduce expertise at an integrated level. We now boast a competitive service delivery with AFM, Filmair, MCC Logical Designs, Media Film Service and Cinelicht Afrika, all offering the latest rental equipment from centres within our country.

The Whole Lot still remains an essential tool for operating in our Southern African entertainment industry. We invite you to come to South Africa and enjoy service of our excellent technicians and crew while you shoot your best picture yet.

Thank you for our continued support

Barry Lucas


WHOLE LOT DIRECTORY 2000

Hello again

The next millennium will bring with it a new global working environment. We, at The Whole Lot, with this our 7th edition, are going to make sure that you, our subscriber and advertiser, continue to benefit from our fully integrated use of technology into the future.

Information is easy to produce, but to maintain and successfully control it lies in a full understanding of our industry. The Whole lot, with its stability, depth of commitment and innovation abilities, ensures that we have the advantage.

We at the Whole Lot have the capacity to adopt a distance in respect of merges, acquisitions and privatization. These have and will continue to bring about significant change. Not many will escape the impact of what will result. We hope that the final outcome does not undermine an industry based on visionaries and creative ability.

Africa continues to undergo transformation, the hope is that it can reconfigure to create a structure of prosperity, which will grow the skills of all. This can then introduce expertise within our industry at an integrated level, which would allow us to create a market to promote Africa and it's cinema on global level.

We believe the most challenging times for our industry still lie ahead in the 21st century. We must take with us the knowledge from the century we now leave behind, and turn challenges into creative opportunities as we go forward.

Thank you for your continued support.

Barry Lucas

 

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